The origin of Singapore's award-winning Tiger Beer goes back to 1931, when Asia Pacific Breweries (APB), then known as Malayan Breweries Limited, opened its first brewery. A year later, Singapore's first locally brewed beer, Tiger was launched.
The secret of Tiger Beer’s success comes from its unique recipe and taste. Only the finest natural ingredients are used; no artificial additives are added.
The Tiger Beer brewing process incorporates no less than 250 quality control checks – 50 more than most other beers – to ensure the smooth and consistent flavour which Tiger drinkers have come to expect.
Tiger Beer has won admirers from around the world. From New York to London, Vietnam to Shanghai, the brew’s popularity now spans the globe, encompassing more than 70 countries.
In a wonderful fusion of ancient Asian art forms and modern sensibilities, two massive origami lanterns in the form of tigers, will help Sydney citizens and visitors celebrate the Lunar or Chinese New Year. February 14 will mark the start of the Year of the Tiger, but the two crouching giants will remain at Customs House from February 11 to March 14, 2010. Tiger beer will be lighting up the tigers at an exclusive launch event with roaring entertainment, and of course…free flowing Tiger beer.
The lanterns are 2.5 meters high and more than 7 meters long and they are lit by low-energy LED lights. As is fitting in soccer-mad Australia, the felines are not just idly posing, they are playing soccer in celebration of the FIFA soccer world cup. The tigers, commissioned by Customs House to raise awareness about the endangered status of tigers, were designed by Laboratory for Visionary Architecture (LAVA) with offices in Sydney and Stuttgart, Germany.
