Rebecca Four
Tiger: The positive change for the future Lately I've noticed a lot of people seem to be focusing on the negative changes that are happening in our world such as the recession, global warming and increased crime. I wanted to take a more positive approach, and place that in line with Tiger branding to inspire people to think differently. I've taken the well known image of the tiger and used typography to interact with the stripes, using the positive words to express the intended message. To reflect the brand in a positive way, I have embedded the word Tiger into the key message, 'The positive change for the future'.
